What the HELL is Paul McGuinness on about now??
August 2010 : U2 manager, Paul McGuinness has a go at illegal file sharers, bloggers and isp's Part of his thought are below. There's a link to the full article at the end of this piece.
We are living in an era when "free" is decimating the music industry and is starting to do the same to film, TV and books. Yet for the world’s internet service providers, bloated by years of broadband growth, "free music" has become a multi-billion dollar bonanza. What has gone so wrong? And what can be done now to put it to right?
Well-known artists very seldom speak out on piracy. There are several reasons for this. It isn't seen as cool or attractive to their fans -- Lars Ulrich from Metallica was savaged when he criticised Napster. Other famous artists sometimes understandably feel too rich and too successful to be able to speak out on the issue without being embarrassed.
Then there is the backlash from the bloggers -- those anonymous gremlins who wait to send off their next salvo of bilious four-letter abuse whenever a well-known artist sticks their head above the parapet. When Lily Allen recently posted some thoughtful comments about how illegal file-sharing is hurting new developing acts, she was ravaged by the online mob and withdrew from the debate.
Nevertheless, Bono has stepped into the argument. Quite unprompted by me, he wrote an op-ed piece in the New York Times in January and he pulled no punches. "A decade's worth of music file sharing and swiping has made clear the people it hurts are the creators.
Artists cannot get record deals. Revenues are plummeting. Efforts to provide legal and viable ways of making money from music are being stymied by piracy. The latest figures from the International Federation of the Phonographic Industry (IFPI) shown that 95 per cent of all music downloaded is illegally obtained and unpaid for.
In the future I envisage every piece of music will be licensed to be available at any time on any device. All music will be transferrable between computer and portable device. ISPs will be reporting significant revenues from their "content ventures." These are the added-value businesses that over time they must move into as their flat-rate broadband business reaches saturation point. This is not fantasy: an independent survey by Ovum recently predicted that ISPs in the U.K. could earn more than £100m in digital music revenues by 2013. In the beautiful future of my dream, every record label and every ISP will be joined in commercial partnership, sharing revenues and strategies to get their music to as many millions of people as possible.
Full article at this link:
http://www.atu2.com/news/paul-mcguinness-on-music-piracy.html |